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ArticleNeed to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
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Case StudyConnecting the dots on climate change
Nielsen collaborated with Climate Central to assess the presence of accurate and informative climate reporting in local…
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WebinarOutcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
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