닐슨은 2008년 한 해 동안 미국인들에게 가장 인기 있었던 TV 프로그램부터 가장 인기 있는 소비재에 이르기까지 모든 것을 망라한 연말 트렌드를 발표했습니다.
FOX’s “American Idol” was the top TV program of 2008, according to Nielsen. Tuesday night broadcasts of “American Idol,” through December 7, drew 15.5% of U.S. TV households, on average, while Wednesday night “American Idol” broadcasts drew an average of 15.3% of all TV households.
Viewers with DVR access gave NBC’s “Heroes” the biggest bump any primetime program received in 2008. The average TV audience for “Heroes” increased by 35% when timeshifted viewing within seven days of a program’s original air date was factored into Nielsen’s ratings. FOX’s “Fringe” and ABC’s “Lost” also drew large audience boosts — +26% and +25%, respectively — from DVR viewers.
The 2008 Superbowl, which drew 43.1% of all U.S. TV households, was the most popular single telecast of 2008.
Top 10 TV Programs – Regularly Scheduled
| 순위 | 프로그램 | 네트워크 | % of Homes In U.S. (Rating) |
|---|---|---|---|
| 1 | AMERICAN IDOL-TUESDAY | FOX | 15.5% |
| 2 | AMERICAN IDOL-WEDNESDAY | FOX | 15.3% |
| 3 | DANCING WITH THE STARS | ABC | 12.3% |
| 4 | DANCING W/STARS RESULTS | ABC | 11.4% |
| 5 | MENTALIST, THE | CBS | 10.0% |
| 6 | NBC 일요일 밤의 축구 | NBC | 10.0% |
| 7 | CSI | CBS | 8.1% |
| 8 | NCIS | CBS | 8.0% |
| 9 | 60분 | CBS | 7.6% |
| 10 | SURVIVOR: GABON | CBS | 7.6% |
| Source: The Nielsen Company (January 1 – December 7, 2008). | |||
| Note: Household Ratings include Live and Same Day timeshifted viewing. Data excludes telecasts under five minutes. |
Top 10 TV Programs – Single Telecast
| 순위 | 텔레캐스트 | 네트워크 | 방영 날짜 | % Of Homes In U.S. (Rating) |
|---|---|---|---|---|
| 1 | 폭스 슈퍼볼 XIII | FOX | 2/3/2008 | 43.1% |
| 2 | FOX SUPER BOWL POST GAME | FOX | 2/3/2008 | 30.1% |
| 3 | 폭스 NFC 챔피언십 | FOX | 1/20/2008 | 29.0% |
| 4 | SUMMER OLYMPICS TUE PRIME 1 | NBC | 8/12/2008 | 20.0% |
| 5 | FOX NFC PLAYOFF-PST-SUN | FOX | 1/13/2008 | 18.8% |
| 6 | SUMMER OLYMPICS OPEN CEREM | NBC | 8/8/2008 | 18.8% |
| 7 | ACADEMY AWARDS | ABC | 2/24/2008 | 18.7% |
| 8 | SUMMER OLYMPICS SUN PRIME 1 | NBC | 8/10/2008 | 18.1% |
| 9 | AFC DIVISIONAL PLAYOFF | CBS | 1/12/2008 | 17.9% |
| 10 | SUMMER OLYMPICS THU PRIME 1 | NBC | 8/14/2008 | 17.9% |
| Source: The Nielsen Company (January 1 – December 7, 2008). | ||||
| Note: Household Ratings include Live and Same Day timeshifted viewing. Data excludes telecasts under five minutes. |
Top 10 “Timeshifted” Primetime TV Programs
| 순위 | 프로그램 | 네트워크 | % Increase In Viewership |
|---|---|---|---|
| 1 | HEROES | NBC | 35% |
| 2 | FRINGE | FOX | 26% |
| 3 | LOST | ABC | 25% |
| 4 | BONES | FOX | 21% |
| 5 | GREY’S ANATOMY-THU 9PM | ABC | 20% |
| 6 | HOUSE | FOX | 18% |
| 7 | SURVIVOR: GABON | CBS | 18% |
| 8 | AMERICAN IDOL-TUESDAY | FOX | 13% |
| 9 | MENTALIST, THE | CBS | 13% |
| 10 | AMERICAN IDOL-WEDNESDAY | FOX | 12% |
| Source: The Nielsen Company (January 1 – November 23, 2008). | |||
| Note: Percent Increase in viewership is based on absolute difference between Live Household Ratings and Live+7. |
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