Reports > Competitive Ad Spend > Industry Share of Voice Dataset

Industry Share of Voice Dataset

$3,499

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels.

Categories:

Industry driven dataset: Share of Voice is available for 12 industries.

  • Total advertising spend is broken out by Parent Brand and Media group.
  • Data is broken out by Parent Company with total advertising spend by all media type group.
  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
  • Metric: Dollars.
  • Coverage: United States of America – National View.
  • Time Period: Nov 1st 2023 to Oct 31st 2024
  • Format: .xlsx
How can you use this information?
  • Track: Discover where brands are placing ads, or if new brands have entered the space.
  • Assess: Analyze where gaps are to increase or shift promotional efforts.
  • Strategize: Leverage insights for new media plans.

Applicable use cases: This dataset provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

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