Jarryd Hayne’s highly anticipated 49ers debut on ‘Monday Night Football’ was the number one program on Nielsen Twitter TV Ratings during the day of play. With more than 13,000 Tweets being viewed over 2.7 million times by a unique audience of 193,000, sports fans around Australia jumped on Twitter to follow the real time commentary of all the big plays and key moments.
Unsurprisingly, there is little doubt that the 49ers have been adopted as ‘Australia’s team’ in the NFL with 91% of mentions for @49ers vs 9% @Vikings and @JarrydHayne_1 being the most mentioned player with more than 2,700 mentions by Australian fans.
While not as well known in the U.S., Jarryd Hayne still featured in the top ten most mentioned players coming in at number six, just behind 49ers quarterback Colin Kaepernick (five) and linebacker Navorro Bowman (four) with running back Carlos Hyde being the most mentioned player by U.S. fans.
关于尼尔森 Twitter 电视收视率
尼尔森推特电视收视率》是有史以来第一部衡量推特上与电视相关话题的总活跃度和覆盖面的报告。尼尔森推特电视收视率不仅衡量 "作者"--在推特上谈论电视节目的人数，而且还衡量实际浏览这些推特的更多 "观众"。
尼尔森 Twitter 电视收视率可测量 100 多个免费和订阅电视频道的所有节目，提供：
- 剧集、节目、网络电视台的活动和覆盖率指标。
- 对演员、演员/人才、运动员、运动队的提及进行深入分析和排名。
- 实时监控每个播出节目的作者和推文。
衡量标准包括
- 独特受众： 对某一电视剧集的一条或多条不同推文产生至少一次印象的不同 Twitter 帐户总数。
- 印象：与节目相关的推文被浏览的总次数。
- 唯一作者： 至少发布过一条关于某个项目的微博的 Twitter 账户数量。
-
推文：与电视节目相关的推文数量。
