对于营销人员来说，千禧一代往往是最刻板却又最令人垂涎的群体。这个美国第二大世代群体现在已经 "长大成人"，他们的消费者拥有可支配收入。这为急于接触他们的广告商和营销人员提供了大量机会，因为千禧一代参与度高，每天使用多个平台的时间长达数小时。

Volume II of Nielsen’s Millennials on Millenials report series offers critical insight into Millennials influence and engagement. The report is unique in that it was produced and researched by a team of Nielsen Millennial associates, utilizing their everyday experiences as they compiled data and insights about the lifestyles of their peers—who are often the first to recognize emerging trends, technologies and cultural phenomena. Nielsen Millennial associates have the unique ability to leverage this data to discover ways to reach their own generation.

For additional information about our Millennials on Millennials series, click here.

Time Spent With Media

WEEKLY HOURS:MINUTES OF USAGE