一年之内可以发生很多变化，播客就是一个很好的例子。从 2016 年到 2017 年，播客的参与度大幅增长。因此，播客正成为广告商的宠儿，也是品牌希望接触消费者的可信来源。但是，播客能带来效果吗？

In this report, we turn the spotlight on three new product categories from Nielsen’s Fanlinks Survey: Juice, milk and cereal. These are mainstream products that nearly all U.S. consumers buy on a frequent basis, just the kind of brand-level advertisers that the medium of podcasting needs to attract.

The report also looks at the increasing role of smartphones in podcast usage along with a summary of Nielsen’s brand lift studies conducted specifically for Podcast networks. Additionally, Nielsen’s Media Lab looked at podcast’s increase in purchase intent for a variety of advertisers, including personal care, financial services, and recruitment sectors.