Audience Planner Archives

Insights | 27-09-2023

Personalized FAST experiences will stand out with TV audiences

Learn how metadata normalization and enrichment can power better FAST experiences.

Insights | 16-06-2023

Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences

Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after peaking in 2019.

News Center | 09-06-2023

Nielsen report sees net ad spend in 2022 up 10.5% to €5.83bn

Nielsen’s Net Ad Spend Report 2022 for the Netherlands reports growth in economy and ad spend despite pandemic and…

News Center | 05-06-2023

Nielsen launches new digital content audience measurement solution in India

Nielsen has once again demonstrated its commitment to digital audience content measurement in India, with the launch of…

News Center | 25-04-2023

Nielsen reveals increasing value of AANHPI TV content and audiences in 2023 Asian American, Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report

Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 Asian American, Native…

News Center | 09-02-2023

27.3 Million Watched the 2023 State of the Union Address

NEW YORK – February 8, 2023 – An estimated 27.3 million people watched President Biden deliver his State of the Union…

News Center | 25-10-2022

TelevisaUnivision selects Nielsen ONE for cross-platform measurement

Nielsen announced today that TelevisaUnivision, the world’s leading Spanish-language media and content company, has…

News Center | 11-10-2022

Nielsen’s Gracenote drives next evolution of Hollywood project management with debut of new studio solutions suite

Gracenote, the content solutions pillar of Nielsen, has debuted Gracenote Studio Solutions, a portfolio of offerings…

News Center | 16-08-2022

Nielsen honored with two industry awards

Nielsen is awarded with two prestigious industry awards for its TV+ Search offering that helped optimize Nestle’s…

Insights | 11-08-2022

キャンペーン期間中の最適化が広告配信の改善の鍵となる

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Insights