Audience Planner Archives

Insights

Insights | 11-10-2024

Advanced audience targeting to unlock granular viewer insights

Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
News Center | 18-09-2024

Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand

Discover how Nielsen’s new Advanced Audiences, powered by Nielsen Consumer & Media View (CMV), is…
News Center | 06-08-2024

Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe

Integration would bring together Innovid’s ad serving infrastructure with Nielsen ONE to simplify and improve…
Insights | 27-09-2023

Personalized FAST experiences will stand out with TV audiences

Learn how metadata normalization and enrichment can power better FAST experiences.
Insights | 16-06-2023

Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences

Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after…
News Center | 09-06-2023

Nielsen report sees net ad spend in 2022 up 10.5% to €5.83bn

Nielsen’s Net Ad Spend Report 2022 for the Netherlands reports growth in economy and ad spend despite pandemic…
News Center | 05-06-2023

Nielsen launches new digital content audience measurement solution in India

Nielsen has once again demonstrated its commitment to digital audience content measurement in India, with the…
News Center | 25-04-2023

Nielsen reveals increasing value of AANHPI TV content and audiences in 2023 Asian American, Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report

Nielsen, a global leader in audience measurement, data, and analytics, today released the 2023 Asian American,…
News Center | 09-02-2023

27.3 Million Watched the 2023 State of the Union Address

NEW YORK – February 8, 2023 – An estimated 27.3 million people watched President Biden deliver his State of…

Insights

Advanced audience targeting to unlock granular viewer insights

Nielsen launches Advanced Audiences, enhancing digital campaign precision, reach and effectiveness across Australia and New Zealand

Nielsen & Innovid Collaborate to Provide Seamless Workflow & Holistic View of the Cross-Media Ads Universe

Personalized FAST experiences will stand out with TV audiences

Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences

Nielsen report sees net ad spend in 2022 up 10.5% to €5.83bn

Nielsen launches new digital content audience measurement solution in India

Nielsen reveals increasing value of AANHPI TV content and audiences in 2023 Asian American, Native Hawaiian and Pacific Islander (AANHPI) Diverse Intelligence Series report

27.3 Million Watched the 2023 State of the Union Address

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