Insights | 12-09-2023
Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
Insights
-
-
Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
-
Insights | 08-06-2023
Examining LGBTQ+ representation in media and advertising
Nielsen examines LGBTQ representation in media and advertising to identify how brands are targeting audiences based on…
-
Insights | 08-06-2023
Audience data and brand integrity are the keys to engaging the LGBTQ+ community
The LGBTQ+ community is looking for content they can connect with, and audience data can help brands forge meaningful…
-
Insights | 17-10-2022
Amplifying Black voices in media
This report explores ways that brands and advertisers can create connections within the Black community, and how they can…
