Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Insights
Insights | 11-10-2024
The Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
Insights | 12-09-2024
76th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed 2024 Emmy nominees to see which titles and talent earned the most of U.S. viewers’ time.
Insights | 12-09-2024
Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s…
Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising…
Insights | 31-07-2024
The Record: Q2 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
