Google accepts Nielsen Online Campaign Ratings™ tags Nielsen Online Brand Effect™ to include viewability brand lift metric
SYDNEY: 2 JULY, 2014 – Nielsen, a leading global provider of information and insights into what consumers watch and buy, has today announced expansions to its online campaign measurement solutions, expanding the online industries reach and resonance capabilities in two important ways.
Firstly, Google have certified Nielsen Online Campaign Ratings™ as an approved vendor for audience verification services in Australia, for all ads running on YouTube, Google Display Network (Google’s display-only ad network), and AdX (Google’s ad exchange).
“We are thrilled to have Google accept our tags,” said Monique Perry, Head of Nielsen’s Media Industry Group. “The addition of Google in Nielsen Online Campaign Ratings allows our clients to capture more of their digital campaign audiences and delivers better clarity on campaign performance – it’s a big step for the online industry.”
Nielsen Online Campaign Ratings provides next-day results on how many people saw an online campaign. It also delivers demographics and confidence that the ad was actually viewed. Since launching in the Australia market 12 months ago, Nielsen Online Campaign Ratings has tracked over 400 campaigns, with each campaign averaging 11 million impressions.
Secondly, Nielsen today announced globally the launch of a new viewable brand lift metric for its existing advertising resonance solution, Nielsen Online Brand Effect™. This enhancement allows marketers and media sellers to better understand and optimise viewability’s impact on their campaign brand lift.
“Nielsen Online Brand Effect has developed a best-in-class solution for measuring and optimising brand advertising effectiveness online,” commented Perry. “By fully integrating metrics which shows whether people are likely to have actually seen the ad on screen, with metrics that show the brand impact of those ads, Nielsen Online Brand Effect enables marketers and media sellers to better assess viewability as a function of advertising effectiveness.”
These announcements, both of which are available in the Australia market as of this week, follow a number of recent strategic advancements by Nielsen which reflects its focus and commitment to provide their clients and the industry, with best in class measurement and insights.
ABOUT NIELSEN ONLINE CAMPAIGN RATINGSNielsen Campaign Ratings delivers clients comprehensive, comparable metrics for TV and online advertising campaigns. Part of the Nielsen Campaign Ratings product suite, Nielsen Online Campaign Ratings combines Nielsen’s online panel data with aggregated, anonymous, privacy-protected demographic information from participating online data providers. Campaign reporting is available the day after the launch of a campaign, providing vital delivery information in-flight to agencies, advertisers and publishers.
ABOUT NIELSEN ONLINE BRAND EFFECTNielsen Online Brand Effect is the first real-time enterprise technology platform that allows advertisers to collaborate with their digital media ecosystem around optimizing brand lift metrics. Using an intuitive dashboard, marketers and media sellers can measure the brand building effectiveness of their campaign against its primary marketing objective, as well as key performance drivers –creative, site, segment, frequency, and viewability – in real-time, highlighting opportunities to improve performance in-flight and across campaigns. Nielsen Online Brand Effect is part of the Nielsen Brand Effect suite of online and offline resonance solutions, which can be employed with our other ad effectiveness offerings to measure and optimize advertising reach, resonance, and reaction.
ABOUT NIELSENNielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.
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