Reports
Marketplace
Competitive Ad Spend (3 reports)
Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.
ZIP Code by DMA® (1 report)
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
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ZIP Code by DMA® Report
$8,299See more: ZIP Code by DMA® ReportZip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies.
Scarborough (1 report)
Add local consumer insights to your business strategy with Scarborough
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Scarborough Industry Report
$3,499See more: Scarborough Industry ReportConsumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designationed Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions.