Scarborough Industry Report

$3,499

Consumer preferences in the U.S. are shifting fast. Market researchers need to understand not just who consumers are, but also what drives their behaviors and decisions. Nielsen Scarborough’s detailed Industry Reports give you the comprehensive data at the local Designationed Market Area (DMA) level that is necessary to navigate today’s dynamic market. Use Scarborough data to understand consumer behavior, drive product innovation, inform marketing strategies, gain a competitive advantage and make strategic business decisions.

Clear

DMA- Atlanta (Automotive)

Reasons to buy/lease last new vhcl	Rank	Index
Reputation of dealer	1	140
Previous business with dealer	2	135
Service	3	115
Price/value	4	111
Location	5	108
Warranty	6	97
Selection of makes/models	7	94
Financing through dealer	8	91
Other reason	9	76

Industry driven dataset: Scarborough Category Report is available for 7 industries.

Age groups included: General Population, 18-34, 35-53, 55+
Coverage: 83 DMAs
Time Period: 8/22/2024-2/20/2025
Format: .xlsx

How can you use this information?

Identify key markets for budget allocation and product roll outs
Analyze and define consumer segments
Increase sales of products and services

Applicable use cases: Market researchers rely on Scarborough data and consumer insights to create smarter, more informed strategy decisions.

*For full, unrestricted local consumer insights, learn more about Nielsen Scarborough.