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Industry Media Trend Report

$999

Nielsen’s Industry Media Trends provide vital advertising intelligence. See how much advertisers are spending across media groups and, crucially, how advertising spend by industry is changing year to year. Empower your strategy to optimize plans and maximize ROI

Categories:

Industry driven report: Advertising trends for all media groups are available for 12 industries.

  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television. 
  • Metric: Dollars 
  • Coverage: United States of America – National View
  • Time Period: January 1st, 2021 to December 31st, 2024 (annually)
  • Format: PDF

How can you use this information?

  • Outperform competitors: Uncover emerging trends and capitalize on new marketing channels before your competitors.
  • Maximize ROI: Avoid wasting budget in off-peak seasons and focus on high-ROI opportunities.

Applicable use cases: This report provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

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