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Scarborough

Competitive Ad Spend

Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.

  • Industry Share of Voice Dataset
    Industry Share of Voice Dataset
    $3,499

    Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the Share of Voice (SOV) data you need to identify gaps and optimize media plans across different channels.

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  • Industry Media Trend Report
    Industry Media Trend Report
    $999

    Nielsen’s Industry Media Trends provide vital advertising intelligence. See how much advertisers are spending across media groups and, crucially, how advertising spend by industry is changing year to year. Empower your strategy to optimize plans and maximize ROI

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  • Industry Digital Trend Report
    Industry Digital Trend Report
    $499

    Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep…

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Consumer Insights 

Understand your consumers and drive targeted growth. 

Scarborough Industry Report

$499.00

Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across major global DMAs. Analyze anticipated spending, brand preferences, purchasing habits, and drivers across age groups. Use these local consumer trend insights to launch effective campaigns and drive results.

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Diverse Audience Reports
Diverse Audience Reports

$995.00

Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, and grow your reach across different consumer segments.

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ZIP Code by DMA®

DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.

  • ZIP Code by DMA® Report
    ZIP Code by DMA® Report

    Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies.

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