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Industry Share of Voice

$1,500

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels. 

Categories:

Industry driven report: Share of Voice is available for 12 industries. Please select the industry you are interested in. 

  • Data is broken out by Parent Company with total advertising spend by all media type group.
  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
  • Metric: Dollars.
  • Coverage: United States of America – National View.
  • Time Period: Nov 2023 to Oct 2024.
  • Format: XLS.
How can you use this information?
  • Track: Discover where brands are placing ads, or if new brands have entered the space.
  • Assess: Analyze where gaps are to increase or shift promotional efforts.
  • Strategize: Leverage insights for new media plans.

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