Sports & gaming Archives

Insights | 31-03-2025

Whether you call it soccer or football, our webinar will explore how to build connections with fans of the…

Insights | 16-12-2024

2024 was an all star year for sports. As 2025 approaches, we looked at some of the top trends that shaped the…

Insights | 15-07-2024

The world’s top brands know that clutch performance comes from long-term investments.

Insights | 05-07-2024

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Insights | 30-05-2024

By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…

Insights | 07-03-2024

Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.

Insights | 28-02-2024

Nielsen worked with World Athletics on new measurements of success for hosting major sports events.

Insights | 18-12-2023

Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…

Insights | 28-09-2023

As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.

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