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Nielsen unpacks how the NFL draft became a number one pick for fans
To say that the NFL Draft has become a cultural moment is an understatement. When Tom Brady was selected…
Insights
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Record World Baseball Classic viewership shows baseball’s attention-grabbing moments don’t always happen in October
Twenty years ago, the first pitch was thrown in a World Baseball Classic game between South Korea and Chinese…
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Tops of Sports – Media trends shaping sports marketing for 2026
Discover what sports media trends are driving the future of sports marketing in 2026 and the behaviors…
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Engaging U.S. soccer fans ahead of FIFA World Cup 2026™
Anticipation of the 2026 FIFA World Cup™ is growing the U.S. soccer fanbase. Get the insights to reach the…
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Serving success: How tennis, padel and pickleball can elevate brands and rights holders
Tennis captivates fans worldwide. Understanding fans can unlock opportunities for brands and rights holders.
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Undervalued to unstoppable
PepsiCo and Nielsen teamed up to uncover what this means for brands. Download “Undervalued to Unstoppable”…
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2025 Global Sports Report
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization,…
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Multicultural audiences are reshaping the fan experience—and giving brands a new playbook for engagement
From Tokyo to Los Angeles, baseball is becoming a vibrant example of cultural fusion from multicultural…
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The global cricket market: Connecting with fans and driving ROI
Explore the global cricket market and unlock strategies to connect with fans and achieve measurable ROI on your…
