Insights | 15-12-2022
U.S. sports fans push pause on their daily routines to watch the 2022 World Cup
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
Insights
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Insights | 17-11-2022
What football’s growing popularity in North America means for 2026 World Cup sponsors
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
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Insights | 24-10-2022
Sponsor patches on MLB jerseys are more than what they seam
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…
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Insights | 30-09-2022
Social currency: How much is a World Cup influencer worth?
With billions of fans following the World Cup on social media, brands that harness the power of rising football…
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Insights | 29-09-2022
Streaming Sports: The New Frontier
Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers and sponsors….
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Insights | 28-07-2022
Beyond my avatar: Gaming in the LGBTQ+ Community
When I first started playing video games, it was all about escape: escaping the pressures of school and society and…
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Insights | 20-07-2022
Brand and platforms are using data to score big with fans
The FIFA World Cup 2022™ offers a chance for the entire media ecosystem to score big with fans and turn team loyalty…
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Insights | 18-07-2022
FIFA World Cup 2022™: The essential sports data hub
Nielsen’s essential sports data hub for the FIFA World Cup 2022™ will update you on the predictions, standings,…
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Insights | 18-07-2022
Discover what World Cup fans really want
Nielsen’s 2022 world football report details how to deliver the ultimate World Cup experience by connecting with fans.
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