Insights | 28-02-2024
Evolving the measurement of sports events
Introduction Understand the value of hosting sports events Nielsen has worked with World Athletics, the sport’s…
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Introduction Understand the value of hosting sports events Nielsen has worked with World Athletics, the sport’s…
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us through…
Women’s sports viewership is on the rise ahead of the 2023 Women’s World Cup. Learn how broadcasters and sponsors can…
Learn how the most influential Women’s World Cup athletes can grow the sport’s global fanbase well beyond this…
In this webinar, we explore how to calculate & compare ROI across all sponsorship investments, minimize brand risk and…
This year’s U.S. viewership of the World Cup illustrates that the allure of live sports is strong enough to entice many…
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with football…
For brands thinking about the opportunity that sleeve patches will bring when the 2023 MLB season kicks off, the upcoming…
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