This Nielsen report provides the critical data needed to move beyond assumptions and take meaningful action now:

• Optimize Your Media Strategy: Identify the media channels where the disability community is most receptive to advertising today, and allocate your budget for improved reach and positive engagement.
• Develop Genuinely Inclusive Creative: Understand exactly what types of inclusive content and messaging truly connect and implement these findings directly into your creative briefs.
• Ensure Representation: Get clear guidance on current expectations for authentic and non-stereotypical representation to build trust and validate your campaign approach.

Use Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ right now to: Refine your media planning, guide creative development with specific insights, and build advertising strategies that demonstrably enhance engagement and foster genuine relationships with the disability community this year.

Report Details

• Custom survey insights focused on the disability community’s attitudes towards advertising and media
• Analysis of receptivity to advertising across key media groups
• Impact of inclusive content and brand representation on consumer behavior
• Insights into ad avoidance, ad tolerance and preferences for ad formats
• The role of brand values and social responsibility in influencing purchase decisions
• Categories: Advertising Attitudes, Media Consumption, Inclusive Advertising, Brand Perception, Consumer Insights.
• Metric: Consumer attitudes, preferences, and likelihood to engage.
• Coverage: United States of America – National View.
• Time Period: 2024
• Format:  .pdf graphic file

How can you use this information?

• Boost Relevance: Tailor your advertising to align with this community’s preferences and sensitivities to ensure your message lands effectively.
• Build Stronger Bonds: Identify and activate opportunities for connection by prioritizing inclusive messaging and authentic representation in your campaigns.
• Increase Media ROI: Use insights on platform-specific ad acceptance and avoidance by people with disabilities to make smarter media planning decisions and reduce wasted spend.
• Drive Purchase Through Purpose: Understand and align with the brand values and social causes important to the disability community to positively influence their buying decisions and build lasting loyalty.

For more information on other data and insights to help effectively engage audiences that matter most to you, contact a Nielsen representative.