2019 FIFA 여자 월드컵을 앞두고 여자 축구, 즉 축구에 대한 팬들의 관심과 상업적 투자가 증가하고 있습니다. 닐슨 스포츠에 따르면 올해 대회에 출전하는 팀이 있는 국가의 국민의 40%가 여자 축구에 관심이 있다고 합니다.
The Nielsen Women’s Football Report, a collaboration with Leaders™, highlights where fan interest is gaining momentum and how commercial investments are growing. The report also includes insights from Facebook IQ on social media conversations and hashtags about women’s football, and a prediction from Gracenote, a Nielsen company, showing which teams have the highest chances of taking home the FIFA Women’s World Cup title in 2019.
