Reports
Sports Reports
Gain critical insights into sponsorship media value and in-depth fan demographics across major leagues to optimize your marketing strategy, effectively connect with audiences and drive significant return on investment.
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U.S. Sports Fan Insights Report – New
See more: U.S. Sports Fan Insights Report – NewThe U.S. sports landscape is shifting. Success requires understanding fans beyond viewership. Nielsen’s U.S. Sports Fan Insights Report provides national-level sports fan data to quantify fanbases, inform marketing strategies and make confident sponsorship investment decisions.
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Sponsorship Media Value Benchmarking Report
See more: Sponsorship Media Value Benchmarking ReportThe Sponsorship Media Value Benchmarking Report provides key insights into the top assets and sponsor media value across major sports leagues in the United States. Our blend of cutting-edge AI technology and expert human analysts track millions of hours of content and combine brand exposure data, audience metrics and media rates to give a monetary value to brand exposure.
Competitive Ad Spend
Unlock valuable insights into advertising spend by industry and media to optimize your media strategies and achieve superior campaign results.
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Industry Digital Trend Report
See more: Industry Digital Trend ReportIndustry Digital Trend Report Stay ahead with insights into digital advertising trends. Nielsen’s competitive intelligence helps you track spending shifts, understand seasonality, and optimize your media strategy. Categories: Competitive Ad Spend Report Details Industry driven report : Advertising trends for digital media types are available for 12 industries. How can you use this information? Applicable use cases: This report provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available. All competitive ad spend reports
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Industry Media Trend Report
See more: Industry Media Trend ReportExplore Nielsen’s Industry Media Trend report to uncover emerging trends and capitalize on new marketing channels before your competitors.
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Industry Share of Voice Dataset
See more: Industry Share of Voice DatasetExplore Nielsen’s Share of Voice data to uncover media gaps, optimize advertising strategies, and stay ahead in a competitive landscape with our SOV data.
Consumer Insights
Understand your consumers and drive targeted growth.
Scarborough Industry Report
$395.00
Nielsen’s Scarborough Industry delivers the industry’s most powerful local consumer insights across major global DMAs. Analyze anticipated spending, brand preferences, purchasing habits, and drivers across age groups. Use these local consumer trend insights to launch effective campaigns and drive results.
Diverse Audience Reports
$499.00
Develop inclusive marketing strategies. Dive into the behaviors, preferences, and media habits of diverse audiences. Our reports empower you to connect authentically, optimize your marketing spend, and grow your reach across different consumer segments.
ZIP Code by DMA®
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
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ZIP Code by DMA® Report
See more: ZIP Code by DMA® ReportUnlock granular DMA data with ZIP-level insights from Nielsen. Understand local audience demographics and behaviors to create more effective marketing strategies.
