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Competitive Ad Spend
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Industry Share of Voice Dataset
$3,499See more: Industry Share of Voice DatasetConsumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the Share of Voice (SOV) data you need to identify gaps and optimize media plans across different channels.
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Industry Media Trend Report
$999See more: Industry Media Trend ReportNielsen’s Industry Media Trends provide vital advertising intelligence. See how much advertisers are spending across media groups and, crucially, how advertising spend by industry is changing year to year. Empower your strategy to optimize plans and maximize ROI
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Industry Digital Trend Report
$499See more: Industry Digital Trend ReportCompetitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on digital advertising industry trends and build smarter advertising strategies.