Scarborough

Nielsen’s Scarborough Industry Reports deliver the industry’s most powerful local consumer insights across major global DMAs. Analyze anticipated spending, brand preferences, purchasing habits, and drivers across age groups. Use these local consumer trend insights to launch effective campaigns and drive results.

Automotive – Scarborough Industry Report

$395

Drive your automotive strategy forward with Nielsen’s Scarborough Industry Automotive Report. Get deep, actionable insights into American consumer behavior, including anticipated new/vehicle spending and key dealership selection factors. Understand consumers at a local level to optimize your marketing and sales. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Banking- Scarborough Industry Report

$395

Elevate your banking strategy with Nielsen’s Scarborough Industry Banking & Finance Report. Access powerful, household-level consumer insights across U.S. markets. Understand crucial financial behaviors, investments and service usage to precisely optimize your marketing and sales efforts. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Environmental – Scarborough Industry Report

$395

Enhance your business strategy with Nielsen’s Scarborough Industry Environmental Report. Gain actionable insights into unique U.S. consumer behaviors, including eco-conscious and eco-friendly activities. Connect with local consumers and boost your marketing by understanding their lifestyles and charitable habits. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Leisure Activities- Scarborough Industry Report

$395

Gain a holistic understanding of evolving U.S. consumer leisure behaviors. Nielsen’s Scarborough Industry Leisure Activities Report delivers insights into event, lifestyle and entertainment preferences. Dive into these habits to make informed decisions, gain a competitive edge and stay ahead. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Nielsen’s Scarborough Industry Home Improvement Report

$395

Discover local consumers’ unique behaviors with the Home Improvement Report. Gain household insights on past/planned projects, appliances and electronics purchases. Understand spending and preferences to uncover new strategic opportunities and develop stronger marketing approaches for your business.Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Restaurants- Scarborough Industry Report

$395

Unlock the secrets of local dining with Nielsen’s Scarborough Restaurant Report. Gain competitive and strategic insight into quick-service, sit-down and food delivery trends to strategically meet customer needs. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
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Travel- Scarborough Industry Report

$395

Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U.S. markets, revealing unique consumer preferences for airlines, car rentals, hotels, destinations and planned vacations so you can stay ahead. Regional Datasets available with Top 10 Designated Market Areas (DMAs).
See more: Travel- Scarborough Industry Report