ZIP Code by DMA® Report

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies.

The ZIP Code by DMA® Report provides ZIP Code listings within U.S. counties by DMA® region. The report is produced annually and consists of three sections:  

Alphabetical sequence by DMA® name
Numeric sequence by ZIP Code
51,000+ ZIP Codes

The report is provided in Microsoft Excel® and licensed for 12 months from the date of purchase. It is intended for confidential and internal use only. The purchaser may not disclose Nielsen information to a third party. This report is for first time purchasers only and should not be used for media planning, buying or sales.