Reports > Marketplace > Competitive Ad Spend > Industry Share of Voice Dataset

Industry Share of Voice Dataset

$3,499

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels.

Categories:

Industry driven dataset: Share of Voice is available for 12 industries.

  • Total advertising spend is broken out by Parent Brand and Media group.
  • Data is broken out by Parent Company with total advertising spend by all media type group.
  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television.
  • Metric: Dollars.
  • Coverage: United States of America – National View.
  • Time Period: Nov 1st 2023 to Oct 31st 2024
  • Format: .xlsx
How can you use this information?
  • Track: Discover where brands are placing ads, or if new brands have entered the space.
  • Assess: Analyze where gaps are to increase or shift promotional efforts.
  • Strategize: Leverage insights for new media plans.

Applicable use cases: This dataset provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

Similar reports

  • Industry Digital Trend Report

    Industry Digital Trend Report

    $499

    Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on the market and build smarter advertising strategies. …

    See more: Industry Digital Trend Report
  • Industry Media Trend Report

    Industry Media Trend Report

    $999

    In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower your strategy and stay ahead of the game.

    See more: Industry Media Trend Report
en