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Competitive Ad Spend (3 reports)
Discover comprehensive insights into advertising expenditure per industry and media type.
Industry Digital Trend
$500See more: Industry Digital TrendCompetitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across…
Industry Media Trend
$500See more: Industry Media TrendIn today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is…
Industry Share of Voice
$1,500See more: Industry Share of VoiceConsumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels.
ZIP Code by DMA® (1 reports)
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ZIP Code by DMA® Report
$8,299See more: ZIP Code by DMA® ReportZip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within…