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ZIP Code by DMA® Report

$8,299

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code-level data with Nielsen’s Designated Market Areas, allowing for a more detailed understanding of audience demographics, behaviors, and characteristics within specific geographic segments of a DMA. By analyzing data at the ZIP code level, marketers, advertisers, and media planners can gain deeper insights into local market conditions, enabling more targeted and effective strategies.

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The ZIP Code by DMA® Report provides ZIP Code listings within U.S. counties by DMA® region. The report is produced annually and consists of three sections:



  • -Alphabetical sequence by DMA® name
  • -Numeric sequence by ZIP Code
  • -51,000+ ZIP Codes


The report is provided in Microsoft Excel® and licensed for 12 months from the date of purchase. It is intended for confidential and internal use only. The purchaser may not disclose Nielsen information to a third party. This report is for first time purchasers only and should not be used for media planning, buying or sales.

If you have purchased this report before or have questions on use cases, please complete the contact us form below.

Use Cases


DMA data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business. DMA (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed. There are 210 DMA regions, covering the entire continental U.S., Hawaii, and parts of Alaska. DMA boundaries and data are solely owned and exclusive to Nielsen. This downloadable file is for confidential internal use only and purchaser may not disclose the Nielsen Information to any third party. Zip Code by DMA Data should not be used for media planning, buying or sales.

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