In a showdown where rivals become teammates, which team is the most marketable at this year’s MLB All-Star game? A look at the Nielsen/E-Poll N-Scores of the American League versus National League starters revealed the American League comes out swinging with a score of 97 compared to 78.

“The All-Star roster went through some significant changes, losing major stars including Derek Jeter. On the heels of his 3,000th career hit, Jeter is a powerhouse brand, with an N-Score of 165, just shy of the combined scores for the All-Star starters,” said Stephen Master, VP Nielsen Sports. “With Jeter out of the equation, the playing field has slightly leveled out.”

The N-Score evaluates name, image awareness, appeal and attributes such as sincerity, approachability, experience and influence to determine a player’s endorsement potential.

方法

Using the combined research expertise of Nielsen and E-Poll Market Research, N-Score is an in-depth look at a sports figure’s overall endorsement potential, factoring in the attributes and demographic measures that align brands with endorsers. E-Poll maintains a national online panel of 250,000 people age 13 and up. Each individual N-Score National survey is administered to 1,100 people within that panel via the Internet. The sample is representative of the general population based on gender, income, age, and education.