尼尔森将为 IAB 澳大利亚提供新的数字测量蓝图

New York – Oct. 13, 2014 – Nielsen has been chosen by the Interactive Advertising Bureau (IAB Australia) as the preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia. Nielsen is currently the preferred supplier and this selection extends this existing relationship to 2018.

Monique Perry, Head of Nielsen’s Media Industry Group, said, “We lined up alongside 23 other companies who requested the RFP, and we knew that IAB Australia would simply not accept status quo. In response, we developed a blueprint for a measurement revolution.”

Perry confirmed that the team at Nielsen was incredibly committed to retaining the digital measurement currency. “The entire team here at Nielsen fought hard for this.  We knew we had to think differently, and we left no stone unturned in preparing ourselves for the tender. We are committed to locally‐lead, innovative product development, have an incredibly passionate client service team and strong technical support. We are absolutely thrilled to be chosen.”

尼尔森投标提案的基石是引入大幅增强的数字受众测量报告，该报告将与澳大利亚 IAB 合作管理，并在未来三年内分阶段推出。

“The Nielsen blueprint is bold and will ultimately change the way digital is measured,” revealed Perry. “We will deliver overnight audience data which will move 12 deliverables to 365 per year, provide a solution with sample scale to finally represent long tail audiences, fill the mobile gaps of smartphone, tablet and application measurement and deliver data APIs to support better integration for both agencies and publishers.

“This was without doubt one of the most complex briefs that we have seen at Nielsen and something we have come to expect from a market as sophisticated as this one. The entire tender process was rigorous, comprehensive and engineered by a broad range of publishers and agencies. IAB Australia has produced from this process, what we believe, will be a world‐class digital audience measurement solution.

"我们要特别感谢 IAB 董事会和技术审查小组在审查投标书方面投入的时间和精力。我们期待着与这个团队和更广泛的数字社区密切合作，实现蓝图的每个阶段。

"得到行业支持的优质货币数据有助于增强广告商的信心，推动数字广告投资--这是一场真正的革命，出版商和广告商都将为此感到高兴。IAB 监督了在线广告行业的大幅增长，我们相信所选择的蓝图将有助于进一步巩固澳大利亚作为全球数字测量领导者的地位，"佩里总结道。

IAB Australia called for submissions for a three‐year preferred supplier agreement for a digital audience measurement solution in April this year. A total of 23 organizations initially responded to the RFP and were subsequently reviewed by the IAB’s Technical Review Group against detailed and extensive technical and business requirements. A short‐list of four was announced in mid‐July and included ComScore, Roy Morgan, GfK and Nielsen. This was further reduced to just GfK and Nielsen early last month before the final decision was made to select Nielsen as the successful tenderer.

关于尼尔森

Nielsen N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television, and other media measurement, online intelligence, mobile measurement, trade shows, and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

联系方式

Andrew McCaskill: 646-654-5577; andrew.mccaskill@nielsen.com