New York, NY – May 6, 2015 – Today Nielsen announced the launch of its Multi-Touch Attribution (MTA) solution through Krux’s data management platform (DMP), which unifies, analyzes and activates cross-screen people data in real time. The new solution delivers unprecedented accuracy and will meet marketers’ need for ROI measurement across screens (mobile, set-top boxes, OTT devices), systems (CRM and POS platforms), and channels (paid media, search, social media, email).
The availability of Nielsen’s MTA solution through Krux’s DMP offers marketers a complete suite for measurement and optimization, and will be available to all Nielsen customers. Marketers can gain clarity on today’s fragmented and complex customer journeys, and understand which variables and audience attributes drive sales behavior.
“We are excited to collaborate with Krux to meet and exceed marketers’ needs,” said Steve Hasker, Global President, Nielsen. “Nielsen’s goal is to provide marketers with an unbiased, accurate view of what’s working and what’s not across their marketing investments, powered by the best data, analytics, and technology possible.”
As the industry looks to increase the effectiveness of their advertising, this solution allows for marketing messages to be optimized in real time, and high-value segments to be reached with the right messages at the right time.
“This solution creates a massive reservoir of actionable data intelligence for marketers that represents an unlimited number of supersets for precise, cross-screen engagement and measurement in real time,” said Krux CEO Tom Chavez. “We’re thrilled to join forces with Nielsen to unleash the power of ROI-driven analytics and reporting at a level of fidelity not available in the market today.”
关于尼尔森
尼尔森公司（Nielsen N.V.）（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，全面了解消费者的观看和购买行为。尼尔森的 "观看 "业务部门为媒体和广告客户提供 "全受众"（Total Audience）测量服务，覆盖消费视频、音频和文本内容的所有设备。购买 "板块为消费品包装制造商和零售商提供业内唯一的全球零售业绩测量。通过整合 "观看 "和 "购买 "板块以及其他数据源的信息，尼尔森为客户提供世界一流的测量和分析服务，帮助客户提高业绩。 尼尔森是标准普尔500强企业之一，业务遍及100多个国家，覆盖全球90%以上的人口。欲了解更多信息，请访问www.nielsen.com 。
About Krux
Krux helps companies deliver personalized commerce, media, and marketing experiences to the right people, in the right way, at the right time across all devices, browsers, and operating systems. Krux’s cloud-based data management platform (DMP) unifies people data from multiple screens and sources into a single view of the individual, analyzes the data to understand each individual’s preferences, and activates the data across every channel (desktop, mobile, social, display, web, set-top) in real time. Founded in 2010, Krux interacts with over two billion browsers and devices worldwide, serves over 20 billion page views per month, and processes more than 1.5 billion CRM records per month. Krux is a venture-backed company headquartered in San Francisco with offices across four continents. Krux clients such as Kellogg, Time Warner, and Meredith have achieved a 10x return or higher on their investment. Follow Krux on Facebook, Twitter, LinkedIn and Google+.
