1 million extra people visited a financial news site in June, 2015 News.com.au retained top spot in Current Events & Global News rankings – top 5 remained unchanged
Sydney, Australia – 13 July 2015: News.com.au retained the top spot for the eighth straight month in the latest online results from Nielsen. The top five players in the Current Events & Global News category by unique audience remained unchanged, but there were shifts in rankings for the next big five.
Despite both sites reporting slight declines in unique audience in June, 2015 compared to May, 2015, Yahoo!7 News Websites jumped up two places in the latest month’s rankings, from ninth to seventh place and The Guardian lifted from seventh to sixth place, (see chart below).
Digital Australians reinforced their appetite for financial related news information with an additional 1 million people visiting a site in the Financial News & Information sub-category in June, 2015 compared to the same period last year (+23%).
John Price, a Director in Nielsen’s Media Industry Group said that growth is expected in June for financial news related sites due to the end of financial year, but the year-on-year growth reveals an upward consumer trend. “Almost one-third of the online Australian population now consume financial related news content. Almost all of the top 10 players in this sub-category reported double digit growth, indicating an increasing interest in the local and global economy and a strong demand for finance related content,” added Price.
Drivers of growth for the Financial News & Information sub-category came from news.com.au – Finance with an additional 278,000 unique audiences to their site in June, 2015 compared to the prior year (+23%), followed by smh.com.au – Business with an additional 252,000 (+31%) and ASX – Australian Stock Exchange attracted an additional 245,000 unique users to their site in June, 2015 compared to the prior year (+70%).
表 1.按新闻独立受众排名的顶级网站
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
3,722 |
62 |
13.92 |
01:40:39 |
|
smh.com.au |
3,464 |
33 |
11.16 |
01:19:34 |
|
美国广播公司新闻网站 |
2,732 |
27 |
9.56 |
00:46:18 |
|
澳大利亚每日邮报 |
2,710 |
23 |
8.62 |
01:03:59 |
|
新闻网站 |
2,532 |
19 |
9.73 |
00:38:38 |
|
卫报 |
1,955 |
22 |
6.62 |
00:46:42 |
|
雅虎 7 新闻网站 |
1,783 |
18 |
8.19 |
00:22:40 |
|
时代 |
1,771 |
45 |
12.35 |
01:45:31 |
|
每日电讯报 |
1,561 |
20 |
8.46 |
00:47:07 |
|
先驱太阳报 |
1,500 |
29 |
9.92 |
01:09:30 |
Source: Nielsen Online Ratings, Hybrid data June, 2015
ABOUT NIELSENNielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com
新闻联系人：Jackie Helliker，+61 403 074 864，jackie.helliker@nielsen.com
