· Time per person on social networking via a smartphone up 1 hour
· News.com.au retained top spot in the News rankings
· International news entities increased unique audiences
· BBC increased unique audience by 16%
Sydney, Australia – 23 June 2017: More than 90% of Australians aged 18+ engaged with social networking content via a smartphone during May 2017, according to latest data released today by Nielsen.
12.7 million Australians 18+ accessed a social networking site or app via a smartphone device during the month and the average time per person increased by one hour during May 2017 compared to the previous month.
TOP 5 BY TOTAL UNIQUE AUDIENCE, SOCIAL NETWORKING BRANDS, MAY 2017
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
在 Facebook 上 |
16,193 |
116 |
96 |
14:29:16 |
|
|
8,573 |
5 |
29 |
02:29:28 |
|
|
7,038 |
6 |
7 |
00:16:34 |
|
推特 |
6,161 |
7 |
12 |
01:08:32 |
|
|
6,106 |
4 |
7 |
00:46:16 |
Source: Nielsen Digital Ratings (Monthly) – May 2017
CURRENT EVENTS AND GLOBAL NEWS
The current events and global news sub-category was steady overall with some movement in the top ten rankings. Five out of the top ten increased their unique audience numbers. BBC saw a large jump in unique audience to 2.6 million (+16%) to move to seventh place, up three spots.
Major international news events during May contributed to notable increases in unique audiences to many of the international news entities.
News.com.au retained top position in with a unique audience of 5.8 million (-4%). Nine.com.au moved up from third to second place with a unique audience of 4.7 million (0.6%) and ABC News websites moved to third spot (4.6 million, -6%).
Smh.com.au (3.8 million, -7%), Daily Mail Australia (3.1 million, +5%) and The Guardian (2.9 million, +0.5%) retained their fourth, fifth and sixth positions respectively.
Yahoo 7 News moved to eighth (2.5 million, -11%), The Daily Telegraph retained their ninth position (2.4 million, +3%) and the Herald Sun moved to tenth (2.3 million, -6%).
TOP 10 BY UNIQUE AUDIENCE, CURRENT EVENTS & GLOBAL NEWS SUBCATEGORY, MAY 2017
|
名称 |
独特受众（千人） |
人均页面浏览量 |
每人每次 |
每人用时（小时：分钟：秒） |
|
news.com.au |
5,783 |
49 |
14 |
01:03:01 |
|
nine.com.au |
4,727 |
38 |
13 |
01:10:26 |
|
美国广播公司新闻网站 |
4,613 |
22 |
9 |
00:28:14 |
|
smh.com.au |
3,804 |
32 |
12 |
00:49:16 |
|
澳大利亚每日邮报 |
3,064 |
21 |
12 |
00:35:17 |
|
卫报 |
2,926 |
14 |
9 |
00:31:21 |
|
英国广播公司 |
2,598 |
23 |
11 |
01:01:10 |
|
雅虎7 新闻网站 |
2,512 |
14 |
10 |
00:18:41 |
|
每日电讯报 |
2,422 |
13 |
8 |
00:27:51 |
|
先驱太阳报 |
2,316 |
20 |
10 |
00:36:13 |
Source: Nielsen Digital Ratings (Monthly) May 2017
关于尼尔森
尼尔森控股公司（纽约证券交易所股票代码：NLSN）是一家全球绩效管理公司，全面了解消费者的观看和购买行为。
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如需了解更多信息，请联系
Jackie Helliker
Nielsen
T: + 61 403 074 864
电子邮件：jackie.helliker@nielsen.com
