Renewal for Measurement across National, Digital and Local
New York, NY – Jan. 11, 2019 – CBS Corporation (NYSE: CBS.A and CBS) and Nielsen (NYSE: NLSN) today announced an agreement for Nielsen national, digital and local audience measurement. The renewal encompasses a range of services. CBS Television Network, CBS Television Distribution, Showtime Networks, Smithsonian, Pop, CBS Sports Network and CBS’ 27 owned-and-operated local television stations will continue to use Nielsen’s total audience measurement services as part of the deal. Financial terms were not disclosed.
“CBS is a longstanding leader in world-class video content. We are thrilled to continue our long partnership with them as we innovate for the future,” commented David Kenny, Chief Executive Officer, Nielsen.
“We are very pleased with this new agreement we were able to achieve with Nielsen,” said Joe Ianniello, President and Acting CEO, CBS Corporation. “It meets our strategic goals, and will allow us to benefit from important advances in measurement as they are rolled out. CBS programming is perennially the most-watched content rated by Nielsen, and there is significant upside ahead as next-generation advertising continues to flourish.”
关于尼尔森
尼尔森控股有限公司（纽约证券交易所股票代码：NLSN）是一家全球性的测量和数据分析公司，为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合，帮助全球客户了解现在发生了什么、接下来会发生什么，以及如何根据这些知识采取最佳行动。90 多年来，尼尔森以严谨的科学态度和创新精神为基础，不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题，提供数据和分析服务。
尼尔森是标准普尔 500 强企业之一，业务遍及 100 多个国家，覆盖全球 90% 以上的人口。欲了解更多信息，请访问www.nielsen.com。
About CBS Corporation CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world’s largest libraries of entertainment content, making its brand — “the Eye” — one of the most-recognized in business. The Company’s operations span virtually every field of media and entertainment, including cable, publishing, local TV, film, and interactive and socially responsible media. CBS’ businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), Network 10 Australia, CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS EcoMedia, and CBS Experiences. For more information, go to www.cbscorporation.com.
联系方式
尼尔森
布兰登-麦卡锡
brendan.mccarthy@nielsen.com
646-654-8850
哥伦比亚广播公司
Kelli Raftery
kelli.raftery@cbs.com
212-975-3161
