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尼尔森推出播客听众购买力服务,iHeartmedia、Cadence13、Stitcher、Westwood One 和 cabana 成为特许客户

8 分钟阅读 | 2019 年 7 月

新服务可为播客和品牌提供令人信服的洞察力,按类型将播客听众与他们的购买习惯相匹配

新服务可为播客和品牌提供令人信服的洞察力,按类型将播客听众与他们的购买习惯相匹配

纽约州纽约市- -2019年7月10日 --今天,尼尔森(纽约证券交易所股票代码:NLSN)宣布推出尼尔森播客收听者购买力服务(Nielsen Podcast Listener Buying Power Service),iHeartMedia、Cadence13、Stitcher的广告部门Midroll、Westwood One和cabana成为特许客户。客户将首次能够利用从我们的订阅者那里收集到的节目标题对节目进行剖析,以便将特定类型的听众与特定的广告商和特定的节目级洞察联系起来。

只有尼尔森凭借其广泛的斯卡伯勒类别数据库与播客建立了这种类型的广告客户联系。尼尔森播客听众购买力服务拥有近 30,000 名受访者的有效样本,能够获取特定节目的结果。它还采用有针对性的播客收听问题,包括 12 种以上的播客类型、2,000 多个零售/计划购买类别以及数百个具有特定品牌名称的广告商,如保险公司、汽车、快餐店、家装零售商等。这些易于使用的报告由网络软件生成,每年发布两次数据。 

"iHeartMedia的iHeartPodcast网络总裁Conal Byrne表示:"我们期待尼尔森播客听众购买力服务的数据能让我们向广告商传达我们的播客价值主张。"随着我们的业务不断扩大,人们在多个平台上收听节目的方式不断丰富,我们必须拥有必要的工具来加速我们的业务发展,并深入了解是什么激励了我们超过 25 亿的美国月听众。 

"Cadence13数字战略与分析高级副总裁杰伊-格林(Jay Green)表示:"作为一家优质内容创建者、开发者和营销者,数据在Cadence13的一切工作中都发挥着至关重要的作用。"通过尼尔森的播客听众购买力洞察力,我们期待着这项服务通过其大量的类别和广泛的听众信息为我们和我们的客户提供机会。播客作为一个平台正在迅速发展,整个行业都将受益于这些数据带来的智慧和洞察力。

"CUMULUS MEDIA 营销执行副总裁兼 Westwood One 总裁 Suzanne Grimes 表示:"播客广告的品牌支出增长速度是直接回应广告的五倍,在这个时候推出这项独特的服务恰逢其时。"我们为广告商提供尽可能多的数据,以确保他们的播客活动能带来最佳投资回报率。了解播客听众购买什么以及他们在哪里购物是一个全新的洞察维度,我们可以利用它来驾驭广阔的播客空间"。

"cabana 及其母公司 AdLarge Media 的联合创始人兼首席执行官 Cathy Csukas 表示:"我们认为这将改变游戏规则,推动播客广告的发展。"尼尔森的播客听众购买力服务使广告商可以轻松地深入特定类型的播客,锁定兴趣和购买习惯与他们希望接触的客户相匹配的听众。我们很高兴能支持尼尔森的这一举措,我们相信这将为播客领域带来更多的广告商"。 

"我们很高兴iHeartMedia、Cadence13、Midroll、Westwood One和cabana成为尼尔森播客听众购买力服务的首批特许客户。尼尔森音频业务董事总经理布拉德-凯利(Brad Kelly)说:"随着音频领域的不断发展,播客作为音频领域的又一有力工具,正在赢得美国消费者的关注。我们很荣幸能为这些有远见的客户提供洞察力,这将推动他们继续引领行业发展。这项开创性的服务通过对特定品牌进行剖析,使播客的发展超越了直接响应,引领了播客的未来"。 

关于尼尔森

尼尔森控股有限公司(纽约证券交易所股票代码:NLSN)是一家全球性的测量和数据分析公司,为全球消费者和市场提供最全面、最可靠的信息。我们的方法是将尼尔森的专有数据与其他数据源相结合,帮助全球客户了解现在发生了什么、接下来会发生什么,以及如何根据这些知识采取最佳行动。90 多年来,尼尔森以严谨的科学态度和创新精神为基础,不断开发新的方法来回答媒体、广告、零售和快速消费品行业面临的最重要的问题,提供数据和分析服务。

尼尔森是标准普尔 500 强企业之一,业务遍及 100 多个国家,覆盖全球 90% 以上的人口。欲了解更多信息,请访问www.nielsen.com。

ABOUT iHEARTMEDIA iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month—and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. The company’s leadership position in audio extends across multiple platforms including 848 live broadcast stations; its iHeartRadio digital service available across more than 250 platforms and 2,000 devices including smart speakers, smartphones, TVs and gaming consoles; through its influencers; social; branded iconic live music events; and podcasts as the #1 commercial podcast publisher. iHeartMedia also leads the audio industry in analytics and attribution technology for its marketing partners, using data from its massive consumer base. iHeartMedia is a division of iHeartMedia, Inc. (PINK: IHTM). Visit iHeartMedia.com for more company information. ABOUT CADENCE13   Cadence13 is a leading premium podcast company and was named one of Fast Company’s “World’s Most Innovative Companies for 2019.” Our roster of critically acclaimed shows and personalities reflects the diverse conversations and interests happening in the world, led by a collection of voices that include Sophia Amoruso, David Axelrod, Nick Bilton, Rachel Brathen, Kobe Bryant, Emma Chamberlain, Deepak Chopra, Gotham Chopra, Lauren Conrad, Remi Cruz, David Dobrik, Jon Favreau, Malcolm Gladwell,  Andrew Jenks, Tony Kornheiser, Michael Lewis, Payne Lindsey, Michael Lombardi, Jon Lovett, Alisha Marie, CJ McCollum, James Andrew Miller, Mike Murphy, Gwyneth Paltrow, Josh Peck, Zac Stuart-Pontier, Paul Rabil, Rhett and Link, Rick Rubin, Michael Sheehan, Maria Shriver, Marc Smerling, Tommy Vietor, Adnan Virk, iO Tillett Wright and many more. These storytellers represent both established and emerging personalities across sports, business, tech, politics, entertainment and news. Cadence13 is the home of C13Originals and has a broad range of programming partners including Comments by Celebs, Conde Nast, Crooked Media, Entertainment Weekly, Girlboss Media, goop, Granity Studios, Meredith, Mythical Entertainment, Pushkin Industries, Ramble, Seven Bucks Productions, Smosh, Sports Illustrated, Tenderfoot TV, theSkimm, The Try Guys, TNT, Up and Vanished, UTA, Vanity Fair, Who? Weekly and Yoga Girl, among others. Cadence13 is headquartered in New York, with offices in Los Angeles and San Francisco. ABOUT WESTWOOD ONE Westwood One, the national-facing arm of CUMULUS MEDIA, offers iconic, nationally syndicated sports, news and entertainment content to 245 million listeners each week across an audio network of 8,000 affiliated broadcast radio stations and media partners. Westwood One is the largest audio network in America, home to premium content that defines the culture, including the NFL, the NCAA, the Masters, the Olympics, Westwood One Backstage, the GRAMMYs, the Academy of Country Music Awards, the Billboard Music Awards and the American Music Awards. The rapidly growing Westwood One Podcast Network delivers popular network and industry personalities and programs. Westwood One connects listeners with their passions through programs and platforms that have everyone listening. For more information, please visit www.westwoodone.com. ABOUT CABANA cabana is the digital audio division of AdLarge Media, the leading independent ad sales and content company with lifestyle-driven audio environments that span broadcasting, podcasting, on-demand, and streaming. cabana specializes in selling podcast advertising for its library of more than 200 titles, including top shows in true crime, comedy, female lifestyle, sports, gaming, and more. cabana’s exclusive sales partnerships include content from New Hampshire Public Radio, Inc Magazine, and audiochuck’s Crime Junkie, as well as content networks Recorded History, Murder.ly, and lineups.com. All cabana downloads are IABv2 compliant. AdLarge Media’s diverse portfolio reaches 207 million listeners a week across 5,000 radio stations and 35 million unique listeners a month across digital audio platforms. The company was founded by industry leaders Cathy Csukas and Gary Schonfeld in 2011, and its digital division was relaunched as cabana in 2017. AdLarge has offices in New York, Los Angeles, Chicago, Detroit, and Denver. For more information, please visit www.letscabana.com and www.adlarge.com. ABOUT STITCHER Stitcher the best place to listen to, produce and monetize podcasts. The Stitcher app, available for iOS and Android devices, is one of the world’s most popular podcast listening platforms, with a growing network of original content and a premium subscription service. Stitcher is the parent company of Midroll Media, the leading podcast advertising network representing over 200 of the world’s largest podcasts, and top-ranked comedy podcast network Earwolf. With offices in Los Angeles, New York City and San Francisco, Stitcher was founded in 2007 and is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP).

联系方式

尼尔森

道恩-罗文

Dawn.Rowan@nielsen.com

646-654-8641

尼尔森

布里吉特-亨纳曼

Brigit.Hennaman@nielsen.com

917-224-8246