DIEMEN – June 3, 2019 – As of today, Nielsen is expanding the measurement on YouTube’s mobile app with Nielsen Digital Ad Ratings to 26 additional countries: Belgium, Brazil, Bulgaria, Czech Republic, Greece, Greece, Hong Kong, Hong Kong, Hungary, India, Indonesia, Ireland, Ireland, Israel, Malaysia, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Puerto Rico, Singapore, South Africa, Spain, Taiwan, Thailand, Turkey and United Arab Emirates.

YouTube in-app measurement via Nielsen Digital Ad Ratings is already available in the US, Australia, Canada, France, Germany, Italy, Japan and the UK. With this extension, Nielsen will be able to measure YouTube ads on desktop and mobile web browsers in 34 countries. It provides marketers with independent and comprehensive insight into the reach of online campaigns on YouTube across all devices.

With this expansion, Nielsen Digital Ad Ratings customers will have access to data about age and gender of consumers who see advertising via YouTube’s mobile app, as well as information about reach, frequency and Gross Rating Points (GRPs). YouTube ads measure uses the same methodology used for other apps in Digital Ad Ratings. As a result, both media buyers and sellers are able to use truly comparable and deduplicated, people-based metrics in their media planning and execution.

With Nielsen Digital Ad Ratings, publishers, advertisers and media agencies can better understand their audience on YouTube by leveraging metrics similar to those used in television.

“With more people watching video across digital platforms and devices, Nielsen’s comprehensive measurement of YouTube through Digital Ad Ratings is critical to getting a complete picture of media usage, especially as YouTube is ahead of much of the mobile video advertising in these countries. takes into account,” said Denis Rochat, Media Leader, Nielsen Benelux . “We are proud to provide the market with independent insight into the reach of online campaigns on YouTube in the context of broader video consumption.”