Relevance
Newest
Oldest
Insights
-
Featured
Blind spots to bright spot: how Indian CMOs are winning with unified data
India’s advertising landscape is more fragmented—yet more critical—than ever before. Billions of…
Advertising4mins read
-
ArticleNeed to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
TV & streaming5mins read
-
ArticleNeed to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Advertising5mins read
-
ArticleNeed to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
TV & streaming6mins read
-
Featured
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Audiences5mins read
Featured reports
-
ReportGlobal Planning Guide 2025
Discover the top three trends you need to consider in global media planning that are reshaping how brands…
Media4mins read
-
ReportEngaging Black audiences
Black Americans are influencing trends across media. Learn how brands can connect and win with inclusion.
Audiences4mins read
-
ReportCross-media and audience insights for media plans that defy gravity
Download your guide for cross-media data and audience insights, and navigate the complexity of media planning…
Audiences3mins read
