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2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
ArticleNeed to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Advertising5mins read
Case StudyOptimizing in-flight digital ad campaigns
With Nielsen Digital Ad Ratings, Samsonite was able to monitor daily digital campaign performance across…
9mins read
ArticleWhat does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Advanced Audiences4mins read
Featured
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
TV & streaming4mins read
Featured reports
- Report
2025 On Target Report
Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…
Audiences3mins read
ReportThe Advertising Media Spend Report – H1 2024
Get a clear view of the competitive advertising landscape to invest and optimize your media investments with…
Media2mins read
ReportThe power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
8mins read
