Reports > Marketplace > Competitive Ad Spend > Industry Digital Trend Report

Industry Digital Trend Report

$499

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on the market and build smarter advertising strategies. …

Categories:

Industry driven report : Advertising trends  for digital media types are available for 12 industries.

  • Media types included: Digital Display, Digital Social, Digital Video and National Digital – Search
  • Metric: Dollars 
  • Coverage:  United States of America – National View
    Time Period: January 1st, 2021 to December 31st, 2023 (annually).
  • Format: PDF

How can you use this information?

  • Navigate the digital landscape: Identify emerging trends and allocate your budget to high-impact channels.
  • Gain a competitive edge: Stay ahead of the competition by keeping a pulse on emerging digital advertising trends and capitalizing on new digital opportunities. 

Applicable use cases: This report provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

Similar reports

  • Industry Media Trend Report

    Industry Media Trend Report

    $999

    In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower your strategy and stay ahead of the game.

    See more: Industry Media Trend Report
  • Industry Share of Voice Dataset

    Industry Share of Voice Dataset

    $3,499

    Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels.

    See more: Industry Share of Voice Dataset
en