Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
Insights
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News Center | 18-02-2025
Super Bowl LIX Reaches Record High Number of Viewers with 191.1 Million
NEW YORK – March 7, 2025 – The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and…
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News Center | 11-02-2025
Super Bowl LIX Makes TV History With Over 127 Million Viewers
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…
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Insights | 05-02-2025
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
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Insights | 05-02-2025
What sports can teach us about co-viewing on TV
The Super Bowl marks a major moment for co-viewing but it’s not the only TV programming people watch…
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Insights | 04-02-2025
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
