News Center | 27-03-2024
Nielsen and Circle City Broadcasting Renew Local TV Measurement
Multi-year deal now includes Over the Top measurement NEW YORK – March 27, 2024 – Nielsen, a global leader in…
Solutions
Data Center
Relevance
Newest
Oldest
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
Contact us
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.