Reports > Marketplace > Competitive Ad Spend > Industry Media Trend Report

Industry Media Trend Report

$999

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With advertising intelligence from Nielsen, you will know how much advertisers are spending across media groups and, more importantly, how industry advertising spend is changing over time. Empower your strategy and stay ahead of the game.

Categories:

Industry driven report: Advertising trends for all media groups are available for 12 industries.

  • Media groups included: Audio, Cinema, Digital, Outdoor, Print and Television. 
  • Metric: Dollars 
  • Coverage: United States of America – National View
  • Time Period: January 1st, 2021 to December 31st, 2023 (annually)
  • Format: PDF

How can you use this information?

  • Outperform competitors: Uncover emerging trends and capitalize on new marketing channels before your competitors.
  • Maximize ROI: Avoid wasting budget in off-peak seasons and focus on high-ROI opportunities.

Applicable use cases: This report provides historical information on industry and media variables over a pre-defined period of time. Please contact a Nielsen representative for more information on other data and insights available.

Similar reports

  • Industry Digital Trend Report

    Industry Digital Trend Report

    $499

    Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With industry-level insights into where money is being spent across digital categories, you can keep a pulse on the market and build smarter advertising strategies. …

    See more: Industry Digital Trend Report
  • Industry Share of Voice Dataset

    Industry Share of Voice Dataset

    $3,499

    Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors. Nielsen provides the insights you need to understand your share of voice, identify gaps and optimize media plans across various channels.

    See more: Industry Share of Voice Dataset
en