Insights | 02-12-2024
Beyond Disability: Inclusive Marketing in an Intersectional World
As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…
Insights
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Insights | 06-05-2024
Outcomes-minded metrics: The marketing KPIs your CFO cares about
These are five outcomes-focused KPIs that help marketers show impact and unlock budget.
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Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
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Insights | 29-09-2022
Streaming Sports: The New Frontier
Sports is a massive driver of TV engagement and presents significant opportunities for brands as advertisers…
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Insights | 27-09-2022
Marketing during a recession: Finding the upside of an economic downturn
Dialing back spend may seem to make sense when planning for a recession, but marketers focused on maximizing…
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Insights | 15-09-2022
How to build a resilient marketing strategy and make the case to keep your budget
During times of economic unease, there can be a knee-jerk reaction to tighten the belt and slash the…
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Insights | 08-09-2022
In the search for growth, what’s a media seller to do?
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never…
