Insights | 01-09-2020
The Database: The New Work-Life-Media Balance
This special episode of the Database delves into the new reality that many Americans are facing in light of…
Insights
Insights | 10-02-2020
The Database: A Conversation with Women in Technology
On this special episode of the Database podcast, recorded at CES, Marie Lalleman, Executive Vice President,…
Insights | 27-01-2020
The Database: How Mixed Realities Will Enhance the Video Game Landscape
On this special episode, recorded at CES, Stephanie Llamas, Head of Research and XR at SuperData, a Nielsen…
Insights | 13-01-2020
The Database: A Step Toward Widespread Addressable Ads on Linear TV
On this special episode, recorded at CES, Kelly Abcarian, General Manager for Nielsen’s Advanced Video…
Insights | 13-01-2020
Podcast Nielsen Brasil: #Followme: O poder dos influenciadores
De acordo com nossa pesquisa global, Trust in Advertising, 84% dos participantes declaram que a opinião de…
Insights | 08-10-2019
The Database: How Addressable Advertising is Personalizing the TV Experience
This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media…
Insights | 05-08-2019
The Nielsen Audio Podcast: The (Neuro)Science Behind Great Radio Ads
How can broadcasters make their radio ads more memorable and more impactful with consumers? Neuroscience is…
Insights | 01-07-2019
The Database: Who’s Buying Your Brand and How to Grow It
With a massive 42% of global consumers actively on the hunt for new and different, there’s never been a more…
Insights | 10-06-2019
The Database: How Digital is Evolving Video Content
Regardless of how you define TV, there’s no mistaking the impact that advancing technology, internet…
Insights | 03-06-2019
The Database: Innovating for Today’s Omnichannel Shoppers
This episode dives into how manufacturers and retailers can innovate new products that meet consumers’ needs…
