Nielsen One Archives

News Center | 05-12-2024

For the first time, advertisers and agencies can directly compare campaign performance on TikTok to other…

News Center | 04-12-2024

Gracenote, the content solutions business unit of Nielsen, has announced the appointment of Bill Michels as…

Insights | 02-12-2024

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media…

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

News Center | 01-11-2024

For a long time, the Asian American, Native Hawaiian, and Pacific Islander (AANHPI) population has been…

Insights | 22-10-2024

Media is changing. Is your marketing still on target? Today’s evolving media landscape is unlocking new…

Insights | 11-10-2024

Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.

News Center | 02-10-2024

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential…

News Center | 01-10-2024

Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics,…

News Center | 01-10-2024

Nielsen has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication…

News Center