News Center | 02-10-2023
Nielsen announces the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE…
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Capturing an audience’s attention is powerful, and there is incredible value in that, especially when it comes to TV…
Big data in TV measurement increases the scale of a 101,000-person panel and reduces statistical sampling errors,…
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
Among kids 2-17, non-traditional TV options accounted for 90% of their increased usage.
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.