Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
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Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should understand…
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
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In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.