Insights | 20-03-2023
With almost 1 million video choices, women 18-34 turn to classic TV
2022 was a banner year for original content on streaming platforms, but among women 18-34, a different type of programming…
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Insights | 16-03-2023
With less high-demand content available, total TV usage drops in February; streaming stays strong
While in line with seasonal norms, TV engagement in February confirms a very basic truth: viewership reflects the…
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Insights | 13-03-2023
Connectivity is driving how Americans are engaging with TV
Given the rise in connectivity in recent years, Americans’ are spending significantly more of their daily TV time with…
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Insights | 09-02-2023
Super Bowl viewership transcends platforms and devices
The magnitude of the Big Game solidifies its position as the biggest TV event of the year—and that magnitude dictates…
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Insights | 24-01-2023
Nielsen ONE Ads is here: 5 things to know
Nielsen ONE allows advertisers and publishers to plan and to transact on a single set of metrics across linear and…
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Insights | 15-12-2022
TV usage surges in November, and streaming hits another viewership milestone
They say a rising tide lifts all ships, and that’s exactly what happened with TV viewing in November.
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Insights | 17-11-2022
Broadcast dramas drive October viewing bump while streaming and sports stay strong
Even with the flurry of new broadcast and sports content, which contributed to a 2.2% increase in total TV usage in…
