News Center | 02-10-2024
2024 Vice Presidential Debate Draws Over 43 Million Viewers
NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across…
News Center
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Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
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Insights | 27-09-2024
Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with Nielsen…
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Insights | 12-09-2024
Tackling media fragmentation with a hybrid data approach
Learn how Nielsen is helping agencies crack media fragmentation measurement challenges and spot tomorrow’s trends before…
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News Center | 11-09-2024
Over 67 Million Viewers Tune In for ABC News Harris-Trump Debate
The ABC News Presidential Debate between Vice President Kamala Harris and former President Donald Trump drew an estimated…
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Insights | 09-09-2024
Overcoming outcomes challenges for brands
Understand the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact.
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Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for measurement…
