Solutions | 30-10-2024
Advanced Audiences
Seamlessly integrate first- and third-party audiences into your media plans and measurement strategies with…
Solutions
Insights | 16-05-2024
A look at how CTV reach and viewership trends shift across generations
See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Insights | 01-05-2024
Reaching Asian American Audiences 2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to…
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more…
Insights | 27-09-2023
Personalized FAST experiences will stand out with TV audiences
Learn how metadata normalization and enrichment can power better FAST experiences.
Insights | 12-09-2023
Hispanics lean into streaming, but still find accurate representation lacking in media
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch…
Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s…
