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Insights | 16-05-2024
See how different CTV trends vary across Gen Z, millennials and baby boomer generations.
Insights | 01-05-2024
Understanding the media preferences of Asian American, Native Hawaiian and Pacific Islanders is critical to resonating in…
Insights | 03-03-2024
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 15-02-2024
In a crowded market for political ads, radio offers an advantage.
Insights | 18-12-2023
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
Insights | 27-09-2023
Learn how metadata normalization and enrichment can power better FAST experiences.
Insights | 12-09-2023
Hispanics spend the most media time with television, but their engagement with TV is rooted in what they watch on…
Insights | 10-08-2023
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
Insights | 20-07-2023
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
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