Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
Insights
Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel…
Solutions | 01-10-2021
Sales Lift
Understand the lift of your marketing efforts and discover which tactics are most effective in driving…
News Center | 01-04-2021
Nielsen Annual Marketing Report Underscores the Need for Brands to Evolve Strategies in Wake of COVID-19
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the…
News Center | 19-11-2020
Nielsen Advances the Next Frontier of Measurement and Technology
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in…
Insights | 26-06-2020
Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their…
Insights | 26-06-2020
Case Study: Measuring The Effectiveness Of Influencer Marketing Beyond Likes And Shares
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their…
