Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
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When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
This year’s Nielsen Annual Marketing Report equips brands—big and small—across various sectors of the economy with…
Nielsen unveiled its ID resolution system that will underpin its audience and outcomes measurement products in a…
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer…
Read how Influencer Brand Effect helped Lucozade Energy and The Fifth measure the effectiveness of their Influencer…
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