Insights | 07-05-2025
Black audiences are a blockbuster hit
Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen…
Insights
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Insights | 23-04-2025
Breakthrough ROI: Investing in Asian American audiences and media
From K-beauty to Bollywood, Asian Americans can help brands navigate the growing popularity of Asian culture in…
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Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
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News Center | 18-02-2025
Super Bowl LIX Reaches Record High Number of Viewers with 191.1 Million
NEW YORK – March 7, 2025 – The NFL’s Super Bowl LIX, broadcast on FOX, FOX Deportes and Telemundo and…
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News Center | 17-02-2025
JioHotstar And Nielsen Collaborate For Advanced Ad Measurement Ahead Of Tata IPL 2025
Mumbai, February 17, 2025: Nielsen, a global leader in audience measurement, data, and analytics, has…
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News Center | 11-02-2025
Super Bowl LIX Makes TV History With Over 127 Million Viewers
NEW YORK – February 11, 2025 – An estimated 127.7 million viewers tuned in for Super Bowl LIX on Sunday,…
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Insights | 07-02-2025
Radio Listening in Norway 2024: Radio and audio maintain a strong position
Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio…
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Insights | 05-02-2025
The LA Fires: How multiplatform local media became a lifeline
The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for…
