TV measurement Archives

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February 24, 2026

Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…

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February 11, 2026

An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…

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December 22, 2025

Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?

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December 9, 2025

During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…

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September 10, 2025

Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…

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September 9, 2025

Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…

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August 18, 2025

Nielsen has secured a two-year extension as New Zealand’s official TV measurement provider, backed by Sky and…

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July 31, 2025

Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…

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July 29, 2025

Streaming Holds Steady in a Lighter Summer Viewership Season NEW YORK – July 29, 2025 – Nielsen, a global…

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